Email marketing is about creating email, newsletter, invitation or online survey and sending to your audience at regular interval, which enables you to build strong relationship with them and make it possible to accomplish business growth.
According to a study by the Winterberry Group, email marketing fetches RS.15.50 per Rupee spent. Email marketing is more effective than direct-mail campaigns and telemarketing campaigns in terms of presentation, time, money, energy and result.
The points that needs to be kept in our mind when we think about sending email is
1. The purpose for which you are sending an email
whether to convert the existing customers into a loyal customers or to find and convert the prospects or to create brand awareness.
2. How frequently you should send.
The purpose determines the content of the email, newsletter, invitation or online survey. Point to be remembered is that content is short, high informative and as per the interest and requirement of the audience. The type of business, product or services, market trend, competition, audience interest and requirement together determines how frequently emails are required to be send to customers. It should be send at consistent basis on regular interval.
If you stick with sending relevant, high quality content-rich emails on a consistent basis to persons who have requested to receive your emails, you will increase your prospect to customer conversion rates and customer lifetime value at a fraction of the of the cost of traditional methods.
