Unlike this blog post subject, keep your email subject lines short, descriptive, and provide the reader with a reason to read your message further. Do not attempt to be distinctive in the inbox by using catchy words may end up your email being ignored. Keep your subject lines simple and to the point.
These are tips in writing good email subject lines.
Three Words to Avoid
Email marketers are familiar with words such as "free" which are generally to be avoided in emails as they tend to trigger spam filters. Words that may not trigger a spam filter, but will affect your open rates are: Help, Percentage off, and Reminder.
Localization
Personalization such as including a recipient's first name may not significantly improve open rates. Localization, such as including city name, will help.
Newsletter Age
Newsletters experience some reduction in open rate as time goes by. Repeating the exact same subject line for every newsletter increases the drop in open rates. While it is important to establish continuity and branding of the newsletter, ideally each new campaign should provide a clear indication in the subject line of what is inside this newsletter that is of interest.
Subject Line Length
In email marketing, a general rule of thumb is to keep your subject line within 50 characters.
The From Line
The From information is as important as the subject line. The From line should concisely show who you are as the sender. As much as possible avoid changing this.
Promotional Emails
Within the category of promotional emails, the same basic rules apply. Keep the message straightforward and avoid using splashy promotional phrases, CAPS, or exclamation marks in your subject lines. Subject lines framed as questions can often perform better.
List Quality & Frequency
Two additional factors that are difficult to track but can have a big impact on open rates are list quality and frequency. Email marketers who build high-quality lists where readers know what they are going to receive enjoy the best open rates. If you start with a good list but send too frequently, open rates will drop over a period of time.
Conclusion
Email inboxes are flooded with unsolicited emails. Vague teasers, constant reminders, and pleas for purchase are not going work in email marketing.
Jun 6, 2011
Jun 3, 2011
How Online Marketing Can Help Email Marketing
It's a fact that Email marketing greatly improves customer retention, as well as helps convert interested leads into customers. However, for the acquisition of a new prospect, email marketing may not be the best method as it leads to bulk emails with unwanted promos and offers. So how do you get these "interested-in-your-product" prospects to give you the permission to send marketing emails in the first place? Here are some online marketing mediums that will generate leads for your email marketing list.
Search Engine Listings
Search engines such as Google, Yahoo and MSN and Indian business directories such as sulekha, indian yellow pages, redfrog, ask laila, Olx are still one of the first sources that people go to when looking for product online. Once they have clicked through to your web site, your goal is to get them to volunteer their email address to allow you to continue the dialog with them. You can only achieve this by giving them a valid reason for doing so. For well-known brand names, simply asking for the information may be enough. For newer or niche-focused companies, techniques such as providing information of value like a report, solutions they are looking or actual giveaways are needed to convince most visitors to participate.
Pay Per Click Search Listings
Pay Per Click (PPC) listing services such as Google AdWords have all of the same benefits as non-paid search engine listings. There may be somewhat less credibility, as searchers are more skeptical of paid listings. PPC listings are far superior to traditional search engines from the perspective of an advertiser because of both the immediacy with which you can obtain a listing, as well as the ability to achieve a specific desired ranking. Promotion becomes simpler because you get the positioning you are willing to pay for. And once you have paid for a visitor to click-through to your site, your next objective is getting them to tell you their email address, so you can maximize your Return On Investment (ROI).
Content-Based Marketing
Creating original content is one of the best ways to demonstrate expertise and establish credibility for a company as an authority in a particular field.
Allowing other web sites and online newsletters to republish this content along with a link back to your site is an excellent way to acquire new prospects.
Many people would like to receive further information from an expert that they respect, and are quite willing to not just receive, but also anticipate
receiving email from said expert.
Site Sponsorship
Site sponsorship ads do tend to get noticed in a better light than banner advertising. Combining sponsorship with content can get more attention than advertising alone. Again, proper targeting and a compelling call to action are critical for achieving a response.
You can generate new leads by using these forms of online marketing, and then stay in touch with these prospects to convert them as customers by using email marketing, and you will have adopted a powerful online marketing strategy.
Search Engine Listings
Search engines such as Google, Yahoo and MSN and Indian business directories such as sulekha, indian yellow pages, redfrog, ask laila, Olx are still one of the first sources that people go to when looking for product online. Once they have clicked through to your web site, your goal is to get them to volunteer their email address to allow you to continue the dialog with them. You can only achieve this by giving them a valid reason for doing so. For well-known brand names, simply asking for the information may be enough. For newer or niche-focused companies, techniques such as providing information of value like a report, solutions they are looking or actual giveaways are needed to convince most visitors to participate.
Pay Per Click Search Listings
Pay Per Click (PPC) listing services such as Google AdWords have all of the same benefits as non-paid search engine listings. There may be somewhat less credibility, as searchers are more skeptical of paid listings. PPC listings are far superior to traditional search engines from the perspective of an advertiser because of both the immediacy with which you can obtain a listing, as well as the ability to achieve a specific desired ranking. Promotion becomes simpler because you get the positioning you are willing to pay for. And once you have paid for a visitor to click-through to your site, your next objective is getting them to tell you their email address, so you can maximize your Return On Investment (ROI).
Content-Based Marketing
Creating original content is one of the best ways to demonstrate expertise and establish credibility for a company as an authority in a particular field.
Allowing other web sites and online newsletters to republish this content along with a link back to your site is an excellent way to acquire new prospects.
Many people would like to receive further information from an expert that they respect, and are quite willing to not just receive, but also anticipate
receiving email from said expert.
Site Sponsorship
Site sponsorship ads do tend to get noticed in a better light than banner advertising. Combining sponsorship with content can get more attention than advertising alone. Again, proper targeting and a compelling call to action are critical for achieving a response.
You can generate new leads by using these forms of online marketing, and then stay in touch with these prospects to convert them as customers by using email marketing, and you will have adopted a powerful online marketing strategy.
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