1. Permission based contact list
Making uses of permission based contact list i.e. opt in or double opt in contact list enable you to achieve high deliverability and avoid the spam report by the recipients. Revive the contact list regularly to keep it clean and valid.
2. Use of unsubscribe link
Don’t forget to provide for an unsubscribe link in your email. The access to unsubscribe link should be made it easy and simple so that your email recipients can use it to unsubscribe instead of reporting for spam. Make it sure that you have removed unsubscribed contact list from your contact list next time when you send emails.
3. Planning the subject line
The subject line should be short, compelling and interesting .The open rate is relatively high for the email which contain short, compelling and interesting subject line. It helps the reader to decide whether to open and read the email or not. If your email ends up with unopened then all your efforts’ and opportunities to reach out your recipient get vanished. Hence give due consideration on planning the subject line.
4. Creating an email
When creating an email keeps in mind how much time your recipients can afford to spend for reading your email. In this computer savvy world, people have to gather information within a quick time frame.ie to say everyone is information hungry but always in a hurry. Keep the email short and content rich with informative. Provide headline for each topic. This helps the reader to scan the topics and read the one which they feel interesting and useful.
5. Professionally formatted email
Your email should look like professional email. Format the email properly and if you use HTML format make sure the colours and formatting do not spoil or abstract the importance of the content. It should be pleasing and professional. If you use text format make sure your size is neither too small nor too big and properly aligned.
6. Senders details
Provide full details of the sender’s, name, designation, company name, address, phone no, email Id etc. This helps you to create good image in the mind of the reader that email is not from spammer and you have send it for professional purpose and trust the email content are not void.
In short, a compelling and interesting subject line with short, properly formatted, quality and informative content email send to permission based contact list helps your email get read by the recipient and achieve high deliverability.
